Our Core Values

Teamwork Through Trust and Respect
People are the most important part of Hendrick. As a team drawing on the unique contributions that each of us can make, everyone achieves more. We work together, using our diverse individual skills and striving to get the best out of ourselves through self-discipline, initiative and respect for others.

Integrity
We believe in doing what is right for fellow team members and our customers. Through honest and straightforward interaction with each other and our customers, we will uphold the value of integrity in every action we take and every decision we make.

Commitment to Customer Enthusiasm
Our job doesn’t mean much if you’re not satisfied. We genuinely desire our customers to know that we value and care about them. That is why we commit ourselves everyday to exceeding your expectations.

Passion for Winning
Our team members are also empowered leaders, doing what it takes to overcome obstacles and satisfy customers. With a clear focus on our goals, we aim to continue the Hendrick tradition of winning.

Accountability at All Levels
Our team members deliver what they promise and create an atmosphere of dependability—a place where people can count on each other to achieve business results with higher quality and efficiency. By taking responsibility at all levels and on a daily basis, we prevent the potential for poor customer service and can conquer the inevitable challenges that confront us.

Commitment to Continuous Improvement
As in any endeavor, there is always room for improvement. Every day we take the initiative to find ways to do our work better, smarter and faster. Seeking opportunities for personal growth and development will only lead to increased vitality for our business and greater satisfaction to you. The Hendrick Advantage, the core values underlying all we do, goes hand-in-hand with helping to improve the quality of life for people in need and enrich the communities in which we live and work. Our commitment to making a difference is manifested through our community outreach initiatives and partnerships. These programs include:

Charitable Requests
Hendrick Automotive Group is committed to giving back to the community in support of our family and customers. view details

Hendrick Marrow
Developed in partnership with The Marrow Foundation, the Hendrick Marrow Program recruits potential matching marrow donors, raises funds for tissue typing and offers support for those suffering from leukemia and other blood-related diseases. It's hard to believe that just 20 years ago, Hendrick Motorsports was little more than two men and a dream. Rick Hendrick was a businessman who wanted to find his way into racing, and Harry Hyde was a veteran racer not yet ready to be put out to pasture. Together, they hatched a scheme to start a small team just to compete in a few select events.